You can take several steps to stop the Amazon ads from following you around the web after you've searched and moved on.įirst of all, Amazon's tracking defense is that by knowing your location, it can deliver products to your home faster. "You may also receive ads provided by on other websites they just won't be personalized." Even if you click the buttons asking Amazon to stop, you may receive personalized product recommendations and other similar features on and its affiliated sites, says the e-tailer. To ditch the personalized ads, which tend to follow you around the Web and on mobile, Amazon offers that feature here by going to the ad prefs section of Amazon's Help pages.īut the endless offers won't end for you. The company reaped some $2.7 billion in ad revenue in the most sales quarter. Beyond selling merchandise, Amazon has also forged a lucrative sideline in selling ads to manufacturers who want to reach you while shopping. What you don't need to do is allow Amazon to hit you with personalized ads. (Your entertainment habits and interaction with the Alexa personal assistant are another story. You need to let it remember what items you've shopped for and know the kinds of products you like. In a nutshell, if you want to make use of the Internet's most popular shopping destination, you need to feed the beast. Unlike Facebook and Google, which slyly follow you around on your mobile phone and elsewhere to slip in more product sells, even if you're not using their apps, Amazon is rather upfront about the information it collects, even if it's hidden in several pages of a help menu. I don't have a lot of smart home devices, but if I did, Amazon would have access to my doorbell and security-who's coming and going-and more. At least that's how it is in my household, where I have two Amazon Echo speakers-one in the kitchen and another in the garage, plus a car accessory to bring the Alexa personal assistant along with me on drives.
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